mittens hockey co. product branding

Mittens Hockey Co. was originated by a small business owner who home brew’s their very own hockey stick wax. I was asked to help with the brand development. This included a logo, colors, various applications and suggestions for a name.

The goal was to create a bright and almost laughable feel while capturing the spirit of a unique homemade off-the-self treasure. Reaching into the 90’s and consulting with Dapper Dan I landed on a simple hockey puck that loves to be pushed around the ice. 100% special—always.